[LINK] GamesIndustry.biz: EA: DRM is a Failed Dead End Strategy
Today in gaming: GamesIndustry International was at GDC this week and they spoke with EA Labels president Frank Gibeau about the launch of SimCity 5 and always-on DRM, who refuted the idea that EA forced Maxis to use DRM. In fact, Gibeau went on to say that "DRM is a failed dead-end strategy" and acknowledged that EA did a poor job in branding SimCity as an MMO -- the intention of the game from concept.
You can read the entire article on GamesIndustry.biz.
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